How fireproof is your plan?
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Not all bushfire plans are equal.
The NSW Rural Fire Service has spent decades educating Australians on the importance of making a fire plan. And while most residents living in bushfire-prone areas now said they had a plan, our research told us that few of these ‘plans’ went beyond a brief chat with their family, often months or years earlier. In this pitch-winning campaign we challenged Australians to ask themselves if they had really done enough to prepare their family for a bushfire.
The campaign launched across TV, cinema, social and OOH, with all assets leading people to a bespoke website where they could assess their current fire plan or create a new one in under 5 minutes.
The ‘How fireproof is your plan?” platform ran for three consecutive fire seasons, and was licensed by multiple state fire agencies around the country. Creative Team:
Simon Hayes, Simon Langley, Simon Cox(geez a lot of Simons on this one!)
