Be a Booker
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Travel advertising loves to romanticise ‘The Dreamer.’
But unless you actually get up off the couch and book something, dreaming won’t get you anywhere. It was from this simple insight that the Be a Booker campaign was born. After winning the pitch and jumping straight into production, we launched with five TVC’s, hundreds of unique social assets and our new tone of voice filtering through the entire business.
Unfortunately after six months in market a new global CMO took over the reigns and (as new CMO’s often like to do) dropped the campaign and started from scratch. It’s a shame, as we were all excited to see where the Bookers mentality could lead us and the brand. Creative Team:
Simon Hayes, Amanda Brencys, Ivan Guerra, Dan Shapiro