A new world of cocktails.
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When the world shut down, we built our own.
Crown Royal's new canned cocktails were designed to unlock a whole new world of cocktail occasions for a younger, multicultural audience – a world of new occasions we couldn't possibly capture in one shoot, especially during covid. So, we built our own world, as colourful and vibrant as the cans themselves. 
The miniature can world was hand crafted and shot in Ukraine, featuring over 150 Crown Can buildings, 500+ unique models and the entire cast 3D scanned and 3D printed – including the rapper Dijah SB, who’s figure you see performing on the block party stage, while also soundtracking the spot.
For a more atmospheric version, with a better chance to take in all the details, check out the director’s cut from the legend Paul Geusebroek.
Creative Team:
Simon Hayes, Matt Comer, Seth Jacobs
